Often you want to use default values in a bash script. Mostly when you want to make use of optional arguments. You can easily achieve that with parameter substitution.
unset VAR
VAR=${VAR-default}
echo $VAR # VAR is "default"
VAR=${VAR-another default}
echo $VAR # VAR is still "default"
There are more parameter substitutions which you can checkout at http://tldp.org/LDP/abs/html/parameter-substitution.html